Magda Helena Maya

This series was inspired by a research I was conducting on how much we have evolved (or not) toward achieving the Sustainable Development Goals – SDGs. I came to the unfortunate realization that despite corporate and governmental efforts, we are far from what would be necessary to evolve as a society and even as a species. That said, I invite you to read and comment on each of the 18 articles I will publish in sequence over the coming days, where I will bring official data, followed by a...

In Brazil, when we talk about Sustainability and need to cite an example of a sustainable company, Natura will certainly be among the first references, and this became even more evident during a recent visit to the Cajamar (SP) unit, where I came to know not only the business model, but also the facilities of the Innovation and Advanced Research laboratories. As the author of the Sustainability 4.0 proposal and its multiple methods, I identified many similarities in Natura’s approach, such as...

During a recent corporate technical mission, I asked a major passenger air transport company whether they were already assessing systemic risks and the potential financial impacts brought by climate change, beyond simply inventorying emissions or creating offset projects. My intention was to understand to what extent the company had already incorporated ESG into its core business, considering the assessment of transition risks toward a low-carbon economy, such as operational safety...