This series was inspired by a research I was conducting on how much we have evolved (or not) toward achieving the Sustainable Development Goals – SDGs. I came to the unfortunate realization that despite corporate and governmental efforts, we are far from what would be necessary to evolve as a society and even as a species. That said, I invite you to read and comment on each of the 18 articles I will publish in sequence over the coming days, where I will bring official data, f

In Brazil, when we talk about Sustainability and need to cite an example of a sustainable company, Natura will certainly be among the first references, and this became even more evident during a recent visit to the Cajamar (SP) unit, where I came to know not only the business model, but also the facilities of the Innovation and Advanced Research laboratories. As the author of the Sustainability 4.0 proposal and its multiple methods, I identified many similarities in Natura’s

During a recent corporate technical mission, I asked a major passenger air transport company whether they were already assessing systemic risks and the potential financial impacts brought by climate change, beyond simply inventorying emissions or creating offset projects. My intention was to understand to what extent the company had already incorporated ESG into its core business, considering the assessment of transition risks toward a low-carbon economy, such as operational

Last month, I had one of those experiences that seem trivial at first glance, but reveal much deeper layers when we stop to reflect. I was testing some of the most advanced artificial intelligence tools currently available. The results were impressive: fast, efficient, and, in many cases, even creative. But as I went deeper, an uncomfortable feeling began to emerge. It was not a technical limitation, but something more subtle. It was the perception that, despite all the sophi