<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Beeosfera]]></title><description><![CDATA[Beeosfera]]></description><link>https://www.beeosfera.com.br/newsletter</link><generator>RSS for Node</generator><lastBuildDate>Thu, 14 May 2026 12:52:45 GMT</lastBuildDate><atom:link href="https://www.beeosfera.com.br/en/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[O "hype" da IA e a nova Era de Ouro da Ciência]]></title><description><![CDATA[No mês passado, vivi uma daquelas experiências que parecem banais à primeira vista, mas que deixam um sinal amarelo aceso no fundo da consciência: um estudante de jornalismo solicitou uma entrevista para falar sobre Sustentabilidade 4.0 (tema ao qual dedico anos de pesquisa, escrita e docência) e prontamente aceitei, como sempre faço quando jovens comunicadores se aproximam com genuína curiosidade. Contudo, ao ouvir suas primeiras perguntas, senti algo que raramente experimento:...]]></description><link>https://www.beeosfera.com.br/post/o-hype-da-ia-e-a-nova-era-de-ouro-da-ci%C3%AAncia</link><guid isPermaLink="false">69aedc5b43284013739d4a83</guid><pubDate>Thu, 04 Dec 2025 15:10:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_73b10b74919e4796b03575e9b11b19ab~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[SDG 1 — Eradicating Poverty Requires Systemic Innovation]]></title><description><![CDATA[This series was inspired by a research I was conducting on how much we have evolved (or not) toward achieving the Sustainable Development Goals – SDGs. I came to the unfortunate realization that despite corporate and governmental efforts, we are far from what would be necessary to evolve as a society and even as a species. That said, I invite you to read and comment on each of the 18 articles I will publish in sequence over the coming days, where I will bring official data, followed by a...]]></description><link>https://www.beeosfera.com.br/en/post/sdg-1-eradicating-poverty-requires-systemic-innovation</link><guid isPermaLink="false">69d2ceeed983f62a4d48f00b</guid><pubDate>Sun, 05 Apr 2026 21:09:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_908e07c6ff2747188f49e6a5968cc391~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Natura + Sustainability 4.0: when excellence meets evolution]]></title><description><![CDATA[In Brazil, when we talk about Sustainability and need to cite an example of a sustainable company, Natura will certainly be among the first references, and this became even more evident during a recent visit to the Cajamar (SP) unit, where I came to know not only the business model, but also the facilities of the Innovation and Advanced Research laboratories. As the author of the Sustainability 4.0 proposal and its multiple methods, I identified many similarities in Natura’s approach, such as...]]></description><link>https://www.beeosfera.com.br/en/post/natura-sustainability-4-0-when-excellence-meets-evolution</link><guid isPermaLink="false">69d2cd9dd983f62a4d48ef39</guid><pubDate>Sun, 05 Apr 2026 21:05:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_46e75fb2d0d04b1f93c6263d7e976765~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Turbulence in ESG – When climate shakes the skies and exposes the fragility of businessesDuring a recent corporate technical mission, I asked a major passenger air transport company whether they were ]]></title><description><![CDATA[During a recent corporate technical mission, I asked a major passenger air transport company whether they were already assessing systemic risks and the potential financial impacts brought by climate change, beyond simply inventorying emissions or creating offset projects. My intention was to understand to what extent the company had already incorporated ESG into its core business, considering the assessment of transition risks toward a low-carbon economy, such as operational safety...]]></description><link>https://www.beeosfera.com.br/en/post/turbulence-in-esg-when-climate-shakes-the-skies-and-exposes-the-fragility-of-businessesduring-a-re</link><guid isPermaLink="false">69d2cca3157dc36e24690aa1</guid><pubDate>Sun, 05 Apr 2026 21:00:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_3e441f7805dc4715bf686f84cb949fdb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[The “Hype” of AI and the New Golden Age of Science]]></title><description><![CDATA[Last month, I had one of those experiences that seem trivial at first glance, but reveal much deeper layers when we stop to reflect. I was testing some of the most advanced artificial intelligence tools currently available. The results were impressive: fast, efficient, and, in many cases, even creative. But as I went deeper, an uncomfortable feeling began to emerge. It was not a technical limitation, but something more subtle. It was the perception that, despite all the sophistication,...]]></description><link>https://www.beeosfera.com.br/en/post/the-hype-of-ai-and-the-new-golden-age-of-science</link><guid isPermaLink="false">69d2cb672d26c74b480d03f4</guid><pubDate>Sun, 05 Apr 2026 20:56:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_73b10b74919e4796b03575e9b11b19ab~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Turbulência no ESG - Quando o clima sacode os céus e expõe a fragilidade dos negócios]]></title><description><![CDATA[Em uma recente missão técnica empresarial perguntei a uma grande companhia de transporte aéreo de passageiros se já estavam avaliando os...]]></description><link>https://www.beeosfera.com.br/post/turbul%C3%AAncia-no-esg-quando-o-clima-sacode-os-c%C3%A9us-e-exp%C3%B5e-a-fragilidade-dos-neg%C3%B3cios</link><guid isPermaLink="false">69aedc5b43284013739d4a82</guid><pubDate>Fri, 12 Sep 2025 14:13:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_3e441f7805dc4715bf686f84cb949fdb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Natura + Sustentabilidade 4.0: quando excelência encontra evolução]]></title><description><![CDATA[No Brasil, quando falamos em Sustentabilidade e precisamos citar um exemplo de empresa sustentável, certamente a Natura estará entre as...]]></description><link>https://www.beeosfera.com.br/post/natura-sustentabilidade-4-0-quando-excel%C3%AAncia-encontra-evolu%C3%A7%C3%A3o</link><guid isPermaLink="false">69aedc5b43284013739d4a81</guid><pubDate>Mon, 01 Sep 2025 19:08:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_46e75fb2d0d04b1f93c6263d7e976765~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[ODS 1 — Erradicar a Pobreza Requer Inovação Sistêmica]]></title><description><![CDATA[Essa série foi inspirada a partir de uma pesquisa que eu estava realizando sobre o quanto temos evoluído (ou não), no sentido de alcançar...]]></description><link>https://www.beeosfera.com.br/post/ods-1-erradicar-a-pobreza-requer-inova%C3%A7%C3%A3o-sist%C3%AAmica</link><guid isPermaLink="false">69aedc5b43284013739d4a67</guid><pubDate>Mon, 21 Apr 2025 21:38:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_908e07c6ff2747188f49e6a5968cc391~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Quem falou que a ciência não sabe se comunicar?]]></title><description><![CDATA[A pessoa que falou que a ciência não sabe se comunicar, ainda não conheceu a Sustentabilidade 4.0. Já são 05 anos (desde o lançamento do...]]></description><link>https://www.beeosfera.com.br/post/quem-falou-que-a-ci%C3%AAncia-n%C3%A3o-sabe-se-comunicar</link><guid isPermaLink="false">69aedc5b43284013739d4a66</guid><pubDate>Fri, 12 Jul 2024 13:54:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_85dad8472e4f4662aa17489ebc7b6de4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Inteligência Natural e Inovação]]></title><description><![CDATA[Aquilo que todos agora aclamam como o que temos de mais precioso e revolucionário: A INOVAÇÃO – nada mais é do que a repetição de...]]></description><link>https://www.beeosfera.com.br/post/intelig%C3%AAncia-natural-e-inova%C3%A7%C3%A3o</link><guid isPermaLink="false">69aedc5b43284013739d4a80</guid><category><![CDATA[Opinião]]></category><pubDate>Sat, 14 Oct 2023 13:02:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_d75fb78f67004996bf081e77975e36ba~mv2.jpg/v1/fit/w_940,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Alfabetização Ecológica para todos]]></title><description><![CDATA[Essa é a proposta da Escola de Sustentabilidade 4.0. E não, não estou falando de educação ambiental em escolas. Estou me referindo à...]]></description><link>https://www.beeosfera.com.br/post/educa%C3%A7%C3%A3o-ecol%C3%B3gica-para-todos</link><guid isPermaLink="false">69aedc5b43284013739d4a7f</guid><category><![CDATA[Opinião]]></category><pubDate>Wed, 06 Apr 2022 12:01:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_880270f5dfed44e3b1c199edeb7783c4~mv2.jpg/v1/fit/w_773,h_936,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[ESG - O Prato do dia]]></title><description><![CDATA[Já que todo mundo gosta de sopa de letrinhas, e que a mesa está amplamente servida com a sopinha ESG, gostaria de “engrossar esse caldo”....]]></description><link>https://www.beeosfera.com.br/post/esg-o-prato-do-dia</link><guid isPermaLink="false">69aedc5b43284013739d4a7e</guid><category><![CDATA[Opinião]]></category><pubDate>Tue, 31 Aug 2021 11:57:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_afec1cd783c14734913cb32e9a1be09e~mv2.jpg/v1/fit/w_422,h_475,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Ideias para (não mais) adiar o começo de um novo mundo]]></title><description><![CDATA[Sim, fazendo uma referência ao livro de Ailton Krenak: “Ideias para adiar o fim do mundo”, eu começo esse texto falando sobre a...]]></description><link>https://www.beeosfera.com.br/post/ideias-para-n%C3%A3o-mais-adiar-o-come%C3%A7o-de-um-novo-mundo</link><guid isPermaLink="false">69aedc5b43284013739d4a7d</guid><category><![CDATA[Opinião]]></category><pubDate>Sat, 28 Aug 2021 05:57:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_bf11f9660c9946f7a5b3b4214c3e195c~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Ciência &#38; Senciência]]></title><description><![CDATA[Sabe aquela frase: "eu já nasci pronto"? Pois bem! Tenho a sensação de que todos nós já nascemos com todas as informações e habilidades...]]></description><link>https://www.beeosfera.com.br/post/ci%C3%AAncia-senci%C3%AAncia</link><guid isPermaLink="false">69aedc5b43284013739d4a65</guid><category><![CDATA[Opinião]]></category><pubDate>Sat, 24 Jul 2021 12:44:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_0377703c42b2403fae0a5bf0f3e23e33~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Minimalismo... e outras coisitas menos]]></title><description><![CDATA[Eu bem sei que ando escrevendo pouco ultimamente, mas vejam só... Nos últimos 06 meses tive que mudar de casa 02 vezes seguidas e pra...]]></description><link>https://www.beeosfera.com.br/post/minimalismo-e-outras-coisitas-menos</link><guid isPermaLink="false">69aedc5b43284013739d4a7c</guid><category><![CDATA[Opinião]]></category><pubDate>Sun, 28 Jun 2020 23:00:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_dbb0fb38123942508088ebdfc90cfd09~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Fique em casa]]></title><description><![CDATA[Eu sei que parece distante pensar em "milhares de pessoas" morrendo todos os dias porque não foram atendidos como deveriam e/ou pporque...]]></description><link>https://www.beeosfera.com.br/post/fique-em-casa</link><guid isPermaLink="false">69aedc5b43284013739d4a7b</guid><category><![CDATA[Opinião]]></category><pubDate>Thu, 02 Apr 2020 14:51:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_f4c914a81ace422e998d9d890857deb7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[ABC da Sustentabilidade - Letra A ]]></title><description><![CDATA[Você já prestou atenção em quais são as 05  “coisas“ essenciais da vida, sem as quais você não poderia viver razoavelmente bem ou mesmo...]]></description><link>https://www.beeosfera.com.br/post/abc-da-sustentabilidade-letra-a</link><guid isPermaLink="false">69aedc5b43284013739d4a64</guid><category><![CDATA[Opinião]]></category><pubDate>Mon, 03 Feb 2020 17:05:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_0a25906079564e6c851463e4f414ac3f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Sustentabilidade: um substantivo feminino]]></title><description><![CDATA[Ultimamente tenho pensado muito sobre esse substantivo feminino e minha intuição me diz que toda essa busca pela emancipação e...]]></description><link>https://www.beeosfera.com.br/post/sustentabilidade-um-substantivo-feminino</link><guid isPermaLink="false">69aedc5b43284013739d4a7a</guid><category><![CDATA[Opinião]]></category><pubDate>Wed, 29 Jan 2020 23:43:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_ff8aae6117f248a58a494dba4c5aadb9~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[Empresas insustentáveis estão em risco de extinção]]></title><description><![CDATA[Quando o gestor de uma uma das mais importantes empresas do mundo em gestão de ativos - Larry Fink, CEO da BlackRock - publica uma carta...]]></description><link>https://www.beeosfera.com.br/post/empresas-insustent%C3%A1veis-em-risco-de-extin%C3%A7%C3%A3o</link><guid isPermaLink="false">69aedc5b43284013739d4a63</guid><category><![CDATA[Opinião]]></category><pubDate>Wed, 22 Jan 2020 19:32:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_ce4cb2a92b2f45fca81a4ae252756138~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item><item><title><![CDATA[A tela que te afeta]]></title><description><![CDATA[Recentemente estive em sala de aula ministrando uma disciplina na pós-graduação e dentre muitos dos temas abordados falávamos sobre...]]></description><link>https://www.beeosfera.com.br/post/a-tela-que-te-afeta</link><guid isPermaLink="false">69aedc5b43284013739d4a62</guid><category><![CDATA[Opinião]]></category><pubDate>Sun, 19 Jan 2020 11:29:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b0f9c_c10302bd58b34952a6110889d54d8f07~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Magda Helena Maya</dc:creator></item></channel></rss>